The Significance of Social Media

Social media such as Facebook, Twitter, and Instagram play a crucial role nowadays; therefore, these social networking sites must be utilized. Any social marketer needs to be resourceful; enough to succeed. Allocation of appropriate resources for media, outreach, and research must be taken into consideration as well.

The use of social media is likewise cost-efficient and cost-effective.

I would like to raise two questions to all social marketers. One is how can the campaign sustain behavior into the future? Second is how can the campaign leave a legacy? These two relevant questions must be addressed properly in its context. 

Note: This is a re-post from my Bubblews blog. 
* Photo courtesy of
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